Commerce

Dr B Prathima

Department of Commerce

Designation	Associate Professor
Phone	9494473995
Institutional email ID	gdc.prathima@gcrjy.ac.in
ORCID	0009-0005-8185-0895
Scopus ID	717042707
Researcher ID	https://www.researchid.co/rid80223
Vidwaan ID	520654
Google Scholor Profile
Date of joining the college	24-09-2021

Academic qualifications

Doctor of Philosophy (Ph.D.) (Human Resource Management ) from Acharya Nagarjuna University, Guntur, A.P, India. 2018
Post Graduation Diploma (Travel and Tourism Management ) from Acharya Nagarjuna University, Guntur, A.P, India. 2010
UGC-JRF (Management ) from UGC, India. 2009
Master of Business Administration (M.B.A) (Human Resource Management & Marketing ) from Acharya Nagarjuna University, Guntur, A.P, India. 2008
Master of Commerce (M.Com) (Accountancy ) from Acharya Nagarjuna University, Guntur, A.P, India. 2001
Diploma (Software Technology ) from C.M.C, Hyderabad, India. 2001
Bachelor of Commerce (B.Com) (Accountancy, Advertising & Marketing Communication ) from Osmania University, Hyderabad, Telangana., India. 1997

Work Experience

Assistant Professor in Commerce & Management at Govt College(A), , Rajahmundry, A.P from 24-09-2021 to Present
Assistant Professor in Commerce & Management at SRR & CVR Govt. Degree College (A), Vijayawada, Andhra Pradesh from 02-09-2015 to 23-09-2021
Assistant Professor in Commerce at VSR Govt Degree College, Movva Village, Krishna Dist, A.P from 24-12-2011 to 01-09-2015
Research Associate in Commerce & Management at Acharya Nagarjuna University, Guntur, A.P from 09-09-2010 to 23-12-2011
Lecturer in Commerce & Management at Maris Stella College , Vijayawada, A.P from 20-06-2006 to 30-04-2010
Lecturer in Commerce & Management at P.B.Siddhartha College, Vijayawada, A.P from 23-02-2004 to 31-10-2005
Lecturer in Commerce & Management Studies at Acharya Nagarjuna University , Guntur, A.P from 12-09-2003 to 21-02-2004

Research Experience

Number of Papers Published in Journals: 18

Dr B. PRATHIMA, "Digital Transformation and Technology Integration in Higher Education: A Systematic Literature Review on Reimagining Pedagogical Landscapes" in International Journal of Research an Analytical Reviews(IJRAR), 2026 . ISSN: E-ISSN:2348-1269, . DOI: https://doi.org/10.56975/ijrar.v13i2.331432, Impact Factor: 7.17. Weblink: www.ijrar.org
Dr B Prathima, "Green Governance: A Path to Sustainable Development" in Atlantis Press – part of Springer Nature , 2025 . ISSN: 2468-5747. DOI: DOI: 10.2991/978-94-6463-648-2_19, Impact Factor: 0.00. Weblink: 10.2991/978-94-6463-648-2_19
Dr B PRATHIMA, "Preparing Students for the Job Market: Upskilling and Reskilling in a Disruptive World" in International Journal of Multidisciplinary Educational Research, 2024 . ISSN: 2277-788-1. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1h-mHTDNAgWz6gN_H-I6r8Hpl9IkSFmI1/view?usp=share_link
Dr. B. PRATHIMA and Prof M. TRIMURTHI RAO, "A Study on Stress Levels of Destitute Women in Andhra Pradesh" in A.N. U Journal of Social Sciences, 2024 . ISSN: 0976-2744. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1niFN1Aufza35DZG7MCWEp5RcZ3TQ91VB/view?usp=share_link
Dr. B. PRATHIMA, "From Stereotypes Types To Success: Addressing Second-Generation Gender Bias in Women's Leadership Journey" in Journal of Emerging Technologies And Innovative Research(JETIR) , 2024 . ISSN: 2349-5162. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1hwfKW0E7_K4dk6dF75OgSmsPN0WI8y0G/view?usp=sharing
Dr. B. PRATHIMA & Prof M. TRIMURTHI RAO, "Navigating the Regulatory Landscape: Implications of Legal Changes on Human Resource management Practices" in ANU Journal of Commerce and Management, , 2023 . ISSN: 0976-0857. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1DELyomO-AHnPQbcTDHex_ekEQpzIeaz7/view?usp=share_link
Prof M. TRIMURTHI RAO & Dr. B. PRATHIMA , "A Sociological Study on Child Ragpickers in Vijayawada City of Andhra Pradesh" in ANU Journal of Social Sciences, 2023 . ISSN: 0976-2744. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1uXxTq3NEcRWojq9D_mw5Tva-SYM7MNQB/view?usp=share_link
Dr. B. PRATHIMA, "Application of Blockchain Technology To Business" in International Journal Of Multidisciplinary Educational Research, 2020 . ISSN: ISSN: 2277-7881. DOI: , Impact Factor: 6.51. Weblink: https://drive.google.com/file/d/1ti3yszmuxcVgGFzOqG9-AuYg7WHqK1vS/view?usp=share_link
Dr. M. TRIMURTHI RAO & Dr. M. TRIMURTHI RAO, "Women Empowerment Through NGOs-A Study of Self Help Groups in Guntur Districts" in The research Journal of Social Sciences, 2017 . ISSN: . DOI: , Impact Factor: 2.00. Weblink: https://drive.google.com/file/d/1Nmx-qysrRrIaEQWdfEdGeuXqFqepsYZp/view?usp=share_link
Dr. B. PRATHIMA & Dr. M. TRIMURTHI RAO, "Influence of Demonetisation on Small Businessmen – A Study Sudy in Vijayawada City, A.P" in Research maGma, 2017 . ISSN: ISSN - 2456-7078 . DOI: , Impact Factor: 2.00. Weblink: https://drive.google.com/file/d/1eU5eiGIHxph-ClFWrYjHJuG6tRrNJqQz/view?usp=share_link
Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Solid Waste Management Practices in India" in Bulletin of Pharmaceutical And Medical Sciences., 2016 . ISSN: ISSN:2455-0213(P). DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1e_FawuLvR6A-r9X6BgOjOlRWEaTO3wSS/view?usp=share_link
Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Planning Strategy for Total Quality Management (An Empirical Study in Select Public and Private Sector Undertakings)" in International Research Journal of India, 2016 . ISSN: ISSN No- 2454-8707 N. DOI: , Impact Factor: 1.00. Weblink: https://drive.google.com/file/d/1m6wQ3BTY7oHqMidECHzlkjbB_8YvyrDw/view?usp=share_link
Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Corporate Social Responsibility Initiatives in India." in International Journal of Multidisciplinary Research, 2016 . ISSN: ISSN No: 2396 -7964. DOI: , Impact Factor: 2.00. Weblink: https://drive.google.com/file/d/1ACvix3Sw8rSaGHYtKCMWZnFDsawReSEI/view?usp=share_link
Dr. B. PRATHIMA & Dr. M. TRIMURTHI RAO , "Peace in Our Time – Jiddu Krishnamurti’s Philosophy" in International Journal of Educationn For The 21st Centuary, 2015 . ISSN: ISSN: 2349-5774. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1WFvc8JvnaKCCFPRaXaANXUddPal6Obky/view?usp=share_link
Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Human Resource Development Practices in the Globalised Era" in International Journal of Education For The Future, 2015 . ISSN: ISSN:23949902. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1UBlHxlhgYSnRh5H9fbMHKXAUP2u2heCY/view?usp=share_link
Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Employee Engagement: Bonding Good Relations Between Employees and Employer" in Contemporary Research In India, 2015 . ISSN: ISSN 2231-2137. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1Rs0XMmfkXsoenKwc0iAe3MICi-mNu9dP/view?usp=share_link
Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Lifestyle Diseases - A Need for Social Work Intervention" in Journal of School Social Work, 2011 . ISSN: ISSN: 0976-3759. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/1BWnMv0HuoqRwbpMbfeSNQu53pV3yCd6B/view?usp=share_link
Dr. M. TRIMURTHI RAO & Dr. B. PRATHIMA, "Strategic HRD Practices for Organisational Excellence" in HRD Newsletter, 2008 . ISSN: ISSN-0974-1720. DOI: , Impact Factor: 0.00. Weblink: https://drive.google.com/file/d/16BsxkAFGGPvw4iY53xB2Jru0yPw74-ND/view?usp=share_link

Number of Papers Publised in Conferences: 01

Dr B PRATHIMA , "Green Governance: A Path to Sustainable Development " in International Conference on Bio-Based Environment for Sustainable Territory organized by Department od Chemistry, Government College(A), Rajahmundry on 07-02-2025 (Full Paper ) ISBN/ISSN: 978-94-6463-648-2. Weblink: https://doi.org/10.2991/978-94-6463-648-2_19

Number of Patents: 00

Number of Research Projects: 01

A Board of Research Studies, GCRJY Sponsored Research Project entitled "Assessing Career Readiness Among Management Students in East Godavari District, A.P: A Comprehensive Research Investigation" with a financial assistance of INR. 110000.00 from 28-02-2024 to 01-01-1970

Memberships in Professional Bodies

Life Member in Southern Management Association since 01-05-2024

Books Authored

Author of "Digital Disruption in Warehousing:Strategies for Efficiency and Growth", ISBN: ISBN-978-93-90146-28, Publisher: IMRF International Publishing House, Ibrahimpatnam, Krishna Dist, Andhra Pradesh, ( 2025),Edition: 1
Author of "Mahatma Jyothirao Phule's Contribution towards Women's Education", ISBN: 978-93-6128-101-3, , Publisher: Mahatma Jyothirao Phule Centre for Studies, Social Philiosophy and Social Action, ANU ( 2024),Edition: 1
Author of "Re-Imagining Language and Literature Through the Lens of Technology", ISBN: 978-93-341-6895-2, Publisher: GCRJY Publications ( 2024),Edition: 1
Author of "Women Entrepreneurship: Shaping the Future", ISBN: 978-93-340-0079-5, Publisher: GCRJY PUBLICATIONS ( 2023),Edition: 1
Author of "Empowerment of Tribal Women Through Skill Development Training: A Study in Visakhapatnam District of Andhra Pradesh", ISBN: 978-93-91382-62-9, , Publisher: Swasthik Publications, New Delhi ( 2023),Edition: 1
Author of "Urban Development Policy in Andhra Pradesh", ISBN: 978-93-8896-716-7, Publisher: S.K Book Agency, New Delhi ( 2021),Edition: 1
Author of "Digital Transformation of Human Resources with Internet of Things", ISBN: 978-81-944859-1-9, p, Publisher: IMRF International Publishing House, A.P ( 2020),Edition: 1
Author of "Preparation of Curriculum: A Futuristic Perspective", ISBN: 978-93-5324-231-2, p, Publisher: GenNext Publication ( 2020),Edition: 1
Author of "Empowerment of Women Through NGOs: A Study of Self Help Groups in Guntur District, AP", ISBN: 978-93-83729-25-8, , Publisher: kushal Publications Ltd, Mysore ( 2020),Edition: 1
Author of "Agrarian Distress and Farmers' Suicide in Andhra Pradesh", ISBN: 978-93-8900-764-0, Publisher: Lakshitha Book Disributors, Delhi ( 2020),Edition: 1
Author of "Work Life Balance of Women Employees in IT Sector: A Study in Hi-Tech City, Hyderabad", ISBN: 978-93-83729-20-3, Publisher: Westn Wind Bangalore(India) ( 2020),Edition: 1
Author of "Digital Marketing: Winning On-The-Go Consumers with Big Data", ISBN: Digital Marketing: W, Publisher: Digital Marketing: Winning On-The-Go Consumers with Big Data ( 2019),Edition: 1
Author of "Family Relations and Dispute Resolution Process - A Socio-legal Study", ISBN: 978-81-9333989-5-1, Publisher: Damodaram Sanjivayya National Law University. Visakhapatnam, A.P, 2018 ( 2018),Edition: 1
Author of "Emerging Trends in Tourism & Hospitality Industry", ISBN: 978-93-85100-80-2, , Publisher: Paramount Publishing House, Hyderabad ( 2017),Edition: 1
Author of "Corporate Social Responsibility Practices in Rashtriya Ispat Nigam Limited, Visakhapatnam, Andhra Pradesh", ISBN: 978-93-85518-08-9, , Publisher: Vrinda Publishing House, Hyderabad, Chennai ( 2017),Edition: 1
Author of "Social Responsibility and Sustainable Development Practices in Visakhapatnam Steel Plant", ISBN: 978-93-86435-04-0, p, Publisher: IMRF International Publishing House, Vijayawada, A.P ( 2017),Edition: 1
Author of "Human Resource Development Practices in NGO Sector", ISBN: ISBN:978-93-8500-56-, Publisher: Paramount Publishing House, Hyderabad ( 2015),Edition: 1
Author of " Gandhian Approach to Industrial Conflict Resolution", ISBN: ISBN: 978-81-748, Publisher: Radha Publications, New Delhi, ( 2013),Edition: 1
Author of "Globalisation: Global Economic Crisis and Rural Development", ISBN: ISBN:978-93-5056-108, Publisher: Discovery Publishng House pvt Ltd new Delhi ( 2012),Edition: 1
Author of "Employee Retention: Challenges and Strategies in a Competitive Environment", ISBN: ISBN:13:978-81-309-0, Publisher: Viva Books Pvt Ltd, new Delhi ( 2008),Edition: 1

Courses attended (Orientation, Refresher, FDP, etc.)

Attended Seminar on "Digital Trasformation & Technology Integration in Higher Education:A Systematic Literature Review on Reimagining Pedagogical Landscapes" organized by Department of Commerce, S.R.R & C.V.R Govt Degree College, Vijayawada from 05-03-2026 to 06-03-2026
Attended Seminar on "Revolutionary Impact of Social and Digital Startups on Rural Entrepreneurship" organized by Department of Commerce, GOvernment Degree College, Srisailam Project from 29-01-2026 to 30-01-2026
Attended Conference on "Revolutionary Impact of Social and Digital Startups on Rural Entrepreneurship" organized by Department of Chemistry, Government College(A), Rajahmundry from 21-11-2025 to 22-11-2025
Attended Conference on "International Conference- ICBEST" organized by Department of Chemistry,Government College(A), Rajahmundry. from 07-11-2024 to 08-11-2024
Attended Faculty Development Program on "Faculty Development Programme on Building Resilient EDCs: Infusing Entrepreneurship in Education " organized by National Institute for Micro, Small and Medium Enterprises, Yousufguda, Hyderabad, Telangana from 27-08-2024 to 31-08-2024
Attended Faculty Induction Program on "National Level Faculty Development Program on Exploring the Tools of AI for Research" organized by Shri Jagdishprasad Jhabarmal Tibrewala University, Rajasthan from 29-07-2024 to 03-08-2024
Attended Faculty Development Program on "Familiarization Programme" organized by Universiti Teknologi PETRONAS from 08-07-2024 to 14-08-2024
Attended Faculty Development Program on "Capacity Building Programme for KRPs in Single Major Subject Pattern" organized by Jawaharlal Nehru University, New Delhi from 08-02-2024 to 19-02-2024
Attended Faculty Development Program on "Capacity Building Programme in English for Govt. Degree College Faculty, A.P. conducted by Centre for Consultancy and Language Training (CCLT), EFL University , Hyderabad" organized by English and Foreign Language University, Hyderabad from 10-04-2023 to 21-04-2023

MOOCs Completed: 07

"Vibe Coding with Replit" in Others organized by Internshala from 22-03-2026 to 21-04-2026
"AI for Educators" in SWAYAM organized by IIT Madras Pravartak Technologies Founddation from 01-12-2025 to 08-02-2026
"Get Beyond Work-Lfe Balance(Increase Leadership Training )" in edX organized by Catalyst x ILYx from 25-05-2024 to 27-05-2024
"Online Two Week Refresher Course in Commerce and Management " in Others organized by Teaching Learning Centre, Ramanujan College University of Delhi from 25-06-2021 to 08-07-2021
"Skills For New Educational Architecture " in SWAYAM organized by Sant Gadge Baba Amaravati University, Maharashtra from 01-09-2019 to 15-01-2020
"Educational Planning and Administration" in SWAYAM organized by National Institute of Education Planning and Administration, New Delhi from 21-11-2018 to 28-02-2019
"Curriculum Design and E-Content Development " in SWAYAM organized by Central University of Kerala from 27-10-2018 to 28-02-2019

Awards/ Acheivements / Recoginizations

Received "Guest Lecture Delivered to MBA Students " from Andhra Loyola College, Vijayawada on 30-01-2026 (State Level)
Received "Guest Lecture Delivered to BA Students " from Silver Jubilee College, Cluster University, Kurnool Dist, Andhra Pradesh on 14-10-2025 (State Level)
Received "ACHARYA DEVOBHAVA NATIONAL AWARDS-2025" from Achiever's Organisation on 04-10-2025 (National Level)
Received "GURUDEVOBHAVA STATE AWARDS-2025" from Dr Sarvepalli Radhakrishnan Memorial Organisation on 28-09-2025 (State Level)
Received "ACADEMIC CONTRIBUTIONS & OPEN EDUCATIONAL RESOURCES " from Andhra Pradesh State Council for Higher Education and Zenodo on 03-07-2025 (International Level)
Received "Women of Excellence " from Score More Foundation on 20-02-2017 (International Level)

Administrative Responsibilities

Working as Member at Internal Complaints Committee from 06-03-2026 to Present
Working as GCRJY Journal Committee-Section Editor-Management Studies at GCRJY Journal Committee from 02-01-2026 to Present
Working as Member at NIRF PILOT PROJECT COMMITTEE from 15-02-2024 to Present
Working as Member at WOMEN EMPOWERMENT CELL from 15-02-2024 to Present
Working as Member at FURNITURE COMMITTEE from 15-02-2024 to Present
Working as Member at OBC Cell from 05-02-2024 to Present
Working as Coordinator at Stream Coordinator for BBA Programs from 06-11-2023 to Present
Working as Coordinator at Coordinator for BBA(H) Program from 06-11-2023 to Present
Working as Assistant Coordinator at Entreprenurial Club from 06-06-2023 to Present
Working as Member at Board of Studies - Commerce from 24-09-2021 to Present
Working as Member at Board of Studies - Logistics from 24-09-2021 to Present